Fashionable unique
Vintage bags, vintage coats, vintage watches: the luxury vintage trend has never been so booming as it is today. Vintage boutiques and flagships of the most valuable luxury brands worldwide are opening their doors. As you will be aware, online luxury vintage stores are becoming increasingly popular as well. During one of our brainstorm sessions about the purpose of buying vintage pieces, we thought of a customer group that adores being unique, fashionable and stylish, being creative, authentic and sustainable with status. The demand for high-quality vintage fashion is rapidly increasing all around the world, which is why we would like to adress this amazing return in detail.
Triggers of purchase
What makes this vintage luxury so special? And what is the motivation behind this?
One of the most important triggers that came in mind in this respect is the influence of social media and fashion designers. Most of luxury vintage shoppers do their research and get their inspiration online on social media platforms such as Instagram and Pinterest, ‘the worlds’ catalog of ideas’. Spending about four hours per day on their mobile phones, luxury shoppers are constantly being influenced and inspired by the latest ‘luxury trends’.
In addition, vintage pieces are even more exclusive, unique, authentic and thrilling to luxury shoppers. Nowadays customers are willing to pay an extremely higher percentage of the retail price for history and artistry, which makes this trend popular than ever before.
Never without a handbag
The city of Hong Kong is famous for their wide variety of luxury vintage fashion, with the handbag in particular. A woman without carrying a handbag is like a flower without leaves, it is simply not complete. In the streets of Hong Kong, everyone notices the high demand for luxury vintage bags and the increasing prices. There has been a significant increase of the Chanel's 'Medium Classic Flap Bag' - price for instance, whereas more than 10 years ago this vintage bag would have cost less than the price of the latest one. Chanel, Hermès, Prada, Louis Vuitton, Versace and Cristion Dior- pieces are the most popular brands on the market. The most expensive vintage luxury handbag has been recently sold for more than $300,000 at an auction in Hong Kong. It concerned the Hermès Himalayan Crocodile- bag, including over 245 diamonds. Celebrities such as Rihanna and Kim Kardashion are major helping hands on the popularity of certain pieces.
The bigger the better
Yves Saint Laurent, James Galanos, Christian Dior, but also Pierre Balmain are on the list of the most powerful vintage fashion brands. Pieces of these big players seem to become more outstanding as time passes through the eyes of the customers. What attracts them is the fact that each of them has their own unique design and image. It still inspires the fashion industry nowadays, which makes certain pieces iconic. Pieces from the 90's are the best sold ones, in order to wear these as a combination of antique and present-day. The uniqueness of vintage clothes is what differentiates them from the rest, as the items are not available through the brands anymore.
- Marijn
Vintage trends
